| 农产品电子商务发展创新模式 |
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| 引用本文： | 王艳.农产品电子商务发展创新模式[J].农业工程,2020,10(8):125-128. |
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| 作者姓名： | 王艳 |
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| 作者单位： | 西安培华学院会计与金融学院, 陕西 西安 710125 |
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| 基金项目： | 2020年陕西省社科界重大理论与现实问题研究项目（项目编号：2020Z228） |
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| 摘 要： | 在“后疫情”阶段，农产品销售流通领域正在发生深层次和全渠道的电商化变革，形成新的产销体系。农产品电子商务作为农民增收的重要手段，建立电商平台和农民之间的利益联结机制，为农产品上行创新路径。通过比较分析社区团购、定制领养、社群营销和网络众筹农产品电子商务发展的创新模式，提出农产品电子商务发展模式选择的建议，推动农村经济的发展。
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| 关 键 词： | 农产品电子商务 创新模式 社区团购 定制领养 网络众筹 |
| 收稿时间： | 2020/5/13 0:00:00 |
| 修稿时间： | 2020/7/10 0:00:00 |
Innovation Development Model of Agricultural Products E-commerce |
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| WANG Yan.Innovation Development Model of Agricultural Products E-commerce[J].Agricultural Engineering,2020,10(8):125-128. |
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| Authors: | WANG Yan |
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| Abstract: | In the“post-epidemic”stage，deep-level and omni-channel e-commerce reforms are taking place in the field of agricultural product sales and distribution.And a new production and marketing system would be formed.As an important means of increasing farmers′ income，e-commerce for agricultural products should establish an interest connection mechanism between e-commerce platform and farmers，which is a path for upward innovation of agricultural products.Through a comparative analysis of innovative modes of community group-buying，customized adoption，community marketing and online crowd-funding for agricultural products e-commerce，suggestion of development mode choice of agricultural products electronic commerce was put forward.And it would promote development of rural economy. |
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