我国OEM 家具企业的升级转型方式探析

我国家具产业规模不断壮大，产值增长显著，但目前行业中规模以上的企业几乎均不再以传统OEM（originalequipment manufacturer）模式为盈利手段，这些企业先后完成了不同程度的升级转型。通过分析传统OEM 企业面临的问题及挑战，总结归纳了OEM 家具企业升级转型的模式，列举成功转型企业的案例。

Upgrading and Transformation of OEM Furniture Companies in China

The scale of furniture industry in China has been kept rapid growing with significant increasingof production value. But it is getting more and more difficult for traditional furniture companies to makeprofits with original equipment manufacturers (OEM) mode, which forces the traditional OEM furniturecompanies to upgrade and transform through different ways. In this article, the problems and challengesfaced by the traditional OEM furniture companies were analyzed. Several models and experience ofsuccessful upgrading OEM companies were presented for reference to the other OEM furniture companiesin China.