基于微观经济学视角下的中国鲜切花产业统计数据分析

运用微观经济学理论，从需求、供给、生产者行为、消费者行为以及市场结构5个角度，结合近10年来中国鲜切花产业数据，对中国鲜切花产业的主要经济学特性及其在“十一五”以来的发展变化作了分析和描述；最后提出针对性的建议：加强资源集聚，大力推进花卉产业化进程；加深花卉市场研究，积极引导并开拓国内外花卉消费市场；重视要素市场投入，全面提升鲜切花产业核心竞争力；重点提升花卉品质，逐步提高花卉出口能力。

Analyse on Statistics Data of Cut Flowers Industry in China Based on Microeconomics Perspective

This article analyzed the economics characteristics of cut flowers industry and described the development and change during the "eleventh five-year plan", based on micro-economical theory, with five angles including the demand, supply, producer behavior, consumer behavior and market structure, combined with the data about cut flowers industry of our country in the past ten years. Finally the paper put forward some suggestions that China must Enhance resources concentration, and vigorously promote industrialization of the flower; Deepen to research the market of the flower, and actively guide and develop the flower consumption markets both at home and abroad; Pay attention to invest in factor markets, to raise the core competitiveness of the cut flower industry; Key to improve the flower quality, and gradually increase the export capacity of the flowers in China.