| Web2.0时代的网络广告探讨 |
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| 引用本文： | 苏芳荔.Web2.0时代的网络广告探讨[J].农业图书情报学刊,2008,20(1):43-46. |
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| 作者姓名： | 苏芳荔 |
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| 作者单位： | 郑州航空工业管理学院,信息科学系,郑州,450015 |
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| 摘 要： | 从网络广告和web2.0的基本概念出发,探讨了web2.0带来的营销变革,最后介绍了web2.0时代网络广告的新选择——富媒体网络广告和呼叫广告。
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| 关 键 词： | web2.0 网络广告 |
| 文章编号： | 1002-1248（2008）01-0043-04 |
| 收稿时间： | 2007-07-27 |
| 修稿时间： | 2007年7月16日 |
Agricultural University Library Services Rural Reconstruction-in the Form of Information Training and Resources Open Access |
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| SU Fangli.Agricultural University Library Services Rural Reconstruction-in the Form of Information Training and Resources Open Access[J].Journal of Library and Information Sciences in Agriculture,2008,20(1):43-46. |
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| Authors: | SU Fangli |
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| Abstract: | This paper has embarked from the concept of Internet advertising and web2.0,discussed the marketing change brought by web2.0.Finally,the paper has put forward new choices: the rich media advertisement and pay per call advertisement. |
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| Keywords: | web2 0 Internet advertisement |
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