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| 大数据驱动下的高校图书馆4R营销研究 | |
| 引用本文： | 王彦,毛莉,田文夫. 大数据驱动下的高校图书馆4R营销研究[J]. 农业图书情报学刊, 2015, 27(10): 69-72. DOI: 10.13998/j.cnki.issn1002-1248.2015.10.017 |
| 作者姓名： | 王彦 毛莉 田文夫 |
| 作者单位： | 1.东华大学图书馆,上海 201620 2.上海对外经贸大学图书馆,上海 201620 |
| 摘 要： | 通过对大数据时代下图书馆营销必要性与可行性的分析,探讨了高校图书馆如何利用4R市场营销理论,有效开展图书馆营销,调整服务理念和管理策略,提升服务质量。 |
| 关 键 词： | 大数据 4R营销 高校图书馆 |
| 收稿时间： | 2015-04-24 |
Research on the 4R Marketing of University Library Driven by the big data |
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| WANG Yan,MAO Li,TIAN Wen-fu. Research on the 4R Marketing of University Library Driven by the big data[J]. Journal of Library and Information Sciences in Agriculture, 2015, 27(10): 69-72. DOI: 10.13998/j.cnki.issn1002-1248.2015.10.017 | |
| Authors: | WANG Yan MAO Li TIAN Wen-fu |
| Affiliation: | 1. Donghua University Library, Shanghai 201620, China; 2. Library, Shanghai University of International Business and Economics, Shanghai 201620, China |
| Abstract: | Based on the necessity and feasibility analysis of library marketing in the era of big data, the article discussed how to use the 4R marketing theory in the university library to implement the library marketing effectively and adjust service concept and management strategy as well as improve service quality. |
| Keywords: | Big data |
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