Influencing Factors of Rural Bank Development in China

As a new mode to offer finance support in rural areas, the establishment of rural banks provide not only service and support for the agricultural development and rural economy, but also solutions to the issue of long-standing fund shortage and poverty in China. However, there are still a lot of problems that restrict the development of rural banks, such as unreasonable property right, unsound system of management as well as rural social credit, lacking of high-quality employees, innovation, policy support, supervision system, social awareness. Therefore, the analytic hierarchy process was employed in the current study with the aim of figuring out the essential factors which restricted the development of rural banks from two aspects of internal factors and external factors, furthermore, relevant suggestions were put forward.