| 基于委托代理模型对农产品营销渠道依赖与冲突的关系研究 |
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| 引用本文： | 胡古月,徐明. 基于委托代理模型对农产品营销渠道依赖与冲突的关系研究[J]. 黑龙江农业科学, 2010, 0(12): 134-136 |
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| 作者姓名： | 胡古月 徐明 |
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| 作者单位： | 重庆工商大学,重庆,400067;重庆工商大学,重庆,400067 |
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| 摘 要： | 运用委托代理理论模型对农产品渠道依赖和渠道冲突之间的关系进行了研究。结果表明:渠道双方的相互依赖能降低渠道冲突,可以采用专有资产的投资等方式来提高渠道成员的相互依赖度。
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| 关 键 词： | 渠道依赖 渠道冲突 委托代理模型 |
Relationship between Channel Dependent and Channel Conflict in the Marketing Channels of Agricultural Products Based on Principal-Agent Model |
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| HU Gu-yue,XU Ming. Relationship between Channel Dependent and Channel Conflict in the Marketing Channels of Agricultural Products Based on Principal-Agent Model[J]. Heilongjiang Agricultural Science, 2010, 0(12): 134-136 |
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| Authors: | HU Gu-yue XU Ming |
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| Affiliation: | (Chongqing Technology and Business University,Chongqing 400067) |
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| Abstract: | The relationship between channel dependent and channel conflict in the marketing channels of agricultural products was studied by the principal-agent theory model.The result showed that channel interdependence between the two sides could reduce channel conflict,channel members could adopt proprietary assets investments and other ways to improve mutual dependency. |
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| Keywords: | channel dependent channel conflict principal-agent model |
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