农产品品牌建设中的政府职责与行为

农产品品牌建设是一个涉及多个主体的系统工程，政府对农产品品牌的树立、农产品竞争力的提高及农产品品牌影响力的扩大等有重要影响。分析了我国农产品品牌建设的现状，探究了政府在农产品品牌建设中的职责定位，借鉴了发达国家农产品品牌建设的经验，进而提出了农产品品牌建设中的政府行为。 

Government Function and Behavior in Brand Building of Agricultural Products

Brand building of agricultural products is a systematic engineering involved multiple subjects.Government has an important influence on establishing brand of agricultural products，improving competitiveness of agricultural products and expanding influence of agricultural product brand.Status quo of brand building of agricultural products in China was analyzed，function orientation of government in brand building of agricultural products was explored，experience of agricultural products brand building of developed countries was learned，and then government behavior in brand building of agricultural products in China was put forward.