农户设施蔬菜信息技术采纳行为及驱动因素

为探究农户农业信息技术采纳行为及其驱动因素，基于采纳行为理论，对山东和北京蔬菜种植户进行调研数据分析。结果表明:农户能够充分认知到设施蔬菜信息技术优势，推广潜力巨大；但是，目前设施蔬菜信息技术普及率较低，平均采纳率为28.38%，且寿光地区比北京地区农户采纳率高16.13%；设施蔬菜信息技术采纳和未采纳的农户之间特征有明显差异；投入成本是技术采纳前农户考虑主要的因素；农户获取相关信息渠道较为单一，政府推广是技术扩散的主要方式，农户使用技术后最担心的是技术效果不明显。 

Information Technology Adoption Behavior and Driving Factors of Farmers' Facility Vegetables

In order to explore adoption behavior and its driving factors of agricultural information technology in rural households，based on adoption behavior theory，the data of vegetable growers in Shandong and Beijing was analyzed.Results showed that farmers could fully understand advantages of facility vegetable information technology，and great potential for popularization.However，at present，the rate of information technology popularization of protected vegetable was low，and the average adoption rate was 28.38%.And Shouguang households have a higher acceptance rate of 16.96% than those in Beijing.There were significant differences in characteristics of facilities，the adoption of the information technology and the farmers who did not adopt it.The input cost was the main factor before adoption of technology.Farmers′ access to relevant information channels was relatively single，government promotion was the main mode of technology diffusion，and farmers were most worried about that technical effect was not obvious.