湖南省休闲农业发展的问题与对策

从乡土性、季节性、多功能性、综合效益性4个方面总结了休闲农业的特性,认为休闲农业功能主要是教育功能、游憩功能、社会功能、经济功能。分析了湖南省休闲农业的成就和优势,认为湖南省休闲农业初步实现了休闲农业多样化、发展势头强劲、管理逐步完善,其主要优势在于丰富的乡村景观资源、客源市场以及道路与交通的改善。总结了湖南省休闲农业存在的主要问题,即规划不科学、专业人才匮乏、管理与服务不规范、产业链条不完善、营销意识与手段欠缺,在此基础上提出休闲农业发展的对策,强调科学规划、因地制宜,加强内部管理,提高服务水平和综合效益,促进产业升级,加强营销力度。

Research on Problems and Countermeasure of Leisure Agriculture Development in Hunan Province

Characteristics of leisure agriculture were summarized from four aspects of localism , seasonality, versatility and comprehensive profitability.The function of leisure agriculture was mainly educational function, recreational function, social function and economic function. The achievements and advantages of leisure agriculture in Hunan Province were analyzed.It was pointed out that leisure agriculture in Hunan Province preliminarily realized the leisure agriculture diversification, strong development momentum, and gradually improved management. The major advantages were abundant rural landscape resources, improved customer market and the developed road and traffic.The major prob-lems in leisure agriculture of Hunan Province were summarized, such as not scientific planning, talent scarcity, irregular management and service, not perfect industry chain, and lack of marketing consciousness and means.Based on these, countermeasures for leisure agricultural development were put forward, including emphasizing scientific planning, adjusting measures to local conditions, strengthening internal man-agement, enhancing service level, improving comprehensive benefits, promoting industry upgrade, and strengthening the marketing efforts.