| 农产品地标性品牌建设路径选择——以山东聊城为例 |
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| 引用本文： | 杨增美. 农产品地标性品牌建设路径选择——以山东聊城为例[J]. 安徽农业科学, 2016, 0(32). DOI: 10.3969/j.issn.0517-6611.2016.32.079 |
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| 作者姓名： | 杨增美 |
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| 作者单位： | 中共聊城市委党校经济学教研室,山东聊城,252000 |
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| 摘 要： | 结合聊城市的实际情况,分析了聊城市当前在农产品地标性品牌建设中的优势和不足,从确保农产品的数量和质量、提升农业发展水平、延长产业链条、加大宣传力度等几个方面,提出经营聊城市农产品的地标性品牌的具体建议。
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| 关 键 词： | 农产品 地理标志品牌 品牌建设 路径 |
The Path Choice of the Construction of Agricultural Products Geographical Indication Brand-A Case Study of Liaocheng,Shandong |
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| Abstract: | According to the actual situation of Liaocheng City , the advantages and disadvantages in the construction of agricultural products geo-graphical indication brand were analyzed.Several specific suggestions were proposed from aspects of ensuring the quantity and quality of agricul-tural products, enhancing the level of agricultural development, extending the industrial chain, increasing publicity efforts. |
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| Keywords: | Agricultural products Geographical indication brand Brand construction Path |
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