消费者对俄罗斯豆油的购买意愿及影响因素分析——基于对黑龙江省边境居民的问卷调查

为了解边境居民对俄罗斯豆油的购买意愿及其影响因素,对黑龙江省主要口岸绥芬河、黑河、东宁、抚远4个城市的居民进行随机抽样调查,利用Logit模型对所得数据进行分析。结果表明:目前黑龙江省边境居民对俄罗斯豆油的接受程度较高并且愿意购买俄罗斯豆油;性别、质量安全关注度、营养成分关注度、家庭月收入等因素显著影响消费者对俄罗斯豆油的购买意愿。

Consumers Purchase Intention and Influence Factors Analysis of Russian Soybean Oil-Based on the Questionnaire Survey on the Border Residents in Heilongjiang Province

To understand and grasp the border residents’ willingness buy Russia soybean oil and its influencing factors, randomly sampling survey was carried out on residents in four cities of main port Suifenhe, Heihe, Dongning, and Fuyuan in Heilongjiang Province.The obtained data were analyzed by Logit model.Results showed that border residents in Heilongjiang Province had higher acceptance of Russian soybean oil and were willing to buy it.The gender, quality and safety awareness, nutrients, family income and so on were significant factors affecting the residents’ purchase intention to Russia soybean oil.