| 海南特色南药产业的营销策略研究 |
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| 引用本文： | 郭琦,郭恒.海南特色南药产业的营销策略研究[J].广西热带农业,2009(2). |
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| 作者姓名： | 郭琦 郭恒 |
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| 作者单位： | 海南大学管理学院,儋州,571737 |
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| 摘 要： | 从市场营销的角度分析海南南药的营销现状和存在的问题,并指出海南在发展南药产业的过程中应该把市场营销的战略手段与南药产业的生产经营现状相结合,详细论述海南南药的营销策略和针对问题提出解决方法和建议.
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| 关 键 词： | 南药产业 营销策略 海南 |
Study on the Marketing Strategies of South China Medicine lndustry in Hainan |
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| Guo Qi,Guo Heng.Study on the Marketing Strategies of South China Medicine lndustry in Hainan[J].Guangxi Tropical Agriculture,2009(2). |
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| Authors: | Guo Qi Guo Heng |
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| Institution: | Management College of Hainan University;Danzhou 571737;China |
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| Abstract: | From the perspective of marketing this paper analyzed the marketing situation and the existing problems of South China Medicinal Plants in Hainan province,and pointed out that the best way to develop the South China Medicinal Plants is combining the strategic means of marketing and the production situation of South China Medicinal Plants in Hainan,and put forward solutions aiming at the problems. |
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| Keywords: | South China Medicine Industry marketing strategy Hainan province |
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