| 试论湖南千家峒国家森林公园的形象定位与市场营销组合 |
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| 引用本文： | 胡利平,宁佐敦.试论湖南千家峒国家森林公园的形象定位与市场营销组合[J].中南林业调查规划,2008,27(2):32-35. |
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| 作者姓名： | 胡利平 宁佐敦 |
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| 作者单位： | 湖南省农林工业勘察设计研究总院,长沙,410007 |
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| 摘 要： | 利用湖南千家峒国家森林公园已有资源优势、当地品牌优势。进行形象定位，针对当地及周边地区、长株潭地区、两广地区开展市场营销组合进行探讨。
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| 关 键 词： | 森林公园 形象定位 营销组合 |
| 文章编号： | 1003-6075(2008)02-0032-04 |
| 修稿时间： | 2008年1月3日 |
Researh on Image Positioning and Marketing Combination of Qianjiadong National Forest Park |
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| HU Li-ping,NING Zuo-dun.Researh on Image Positioning and Marketing Combination of Qianjiadong National Forest Park[J].Central South Forest Inventory and Planning,2008,27(2):32-35. |
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| Authors: | HU Li-ping NING Zuo-dun |
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| Institution: | (Hunan Prospecting, Designing ＆ Research General Institute for Agriculture, Forestry ＆ Industry, Changsha 410007,China) |
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| Abstract: | The image positioning is initiated by using the existed resource advantage and local brand advantage of Qianjiadong National Forest Park. And, the exploration on how to make marketing combination over local and nearby area, Changsha-Zhuzhou-Xiangtan area,as well as Guangdong and Guangxi area is executed. |
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| Keywords: | forest park image positioning marketing combination |
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