| 宿迁市旅游形象设计 |
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| 引用本文： | 王立山,赵媛.宿迁市旅游形象设计[J].安徽农业科学,2007,35(2):499-500,502. |
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| 作者姓名： | 王立山 赵媛 |
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| 作者单位： | 南京师范大学地理科学学院,江苏南京,210046 |
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| 摘 要： | 通过时宿迁市地理文脉和旅游受众分析,明确了宿迁的地方优势和特色,把宿迁的旅游整体形象定位为"东部田园在宿迁",在此基础上,进行了视角形象和行为形象设计方面的探讨.
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| 关 键 词： | 旅游形象设计 文脉分析 宿迁市 |
| 文章编号： | 0517-6611（2007）02-00499-02 |
| 修稿时间： | 2006-09-27 |
Study on the Design of Tourist Image of Suqian |
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| WANG Li-shan et al.Study on the Design of Tourist Image of Suqian[J].Journal of Anhui Agricultural Sciences,2007,35(2):499-500,502. |
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| Authors: | WANG Li-shan |
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| Institution: | College of Geographical Science, Nanjing Normal University, Nanjing,Jiangsu 210046 |
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| Abstract: | Tourist destination image was an important factor which attracted travelers.The natural and historical background and the travelers in Suqian were analyzed.According to the local superiority and characteristic,Suqian's tourist image should be designed for "eastern rurality in Suqian".A tourism identity system including view image and behavior image was established. |
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| Keywords: | Suqian Tourist image Image design |
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