政务新媒体信息传播影响力研究

目的/意义]探索政务新媒体的传播特点能够对政务新媒体未来发展方向提供更深层的洞见,有助于相关机构或部门在未来的社会治理中更及时地传播信息并且更好地服务民生。方法/过程]研究工作选取微博、微信、抖音三大政务新媒体信息平台,爬取平台发布的信息内容以及对应的用户点赞量、评论量、转发量。基于各平台的信息传播影响力指标,并结合发布时间、内容类型、推送形式,分析不同政务新媒体平台信息传播影响力。结果/结论]研究结果表明,短视频政务新媒体平台在信息传播活性方面具有优异的表现;信息内容以及事件类型等差异使其适合不同的推送形式;各类政务新媒体应该形成多平台渠道互补。

Influence of Information Dissemination about New Government Media

Purpose/Significance] Exploring the dissemination characteristics of new government media can provide deeper insights into the future development direction of new government media, and help relevant organizations or departments to disseminate information more timely and better serve people's livelihood in future social governance. Method/Process] This article selected three new government media platforms, Weibo, WeChat, and TikTok, to crawl the content published by the platform and the corresponding amount of the user's likes, comments, and reposts. Based on the information dissemination influence indicators of each platform, combined with the release time, content types, and push form, the information dissemination influence of different new government media platforms is analyzed. Results/Conclusions] The results show that short video government media platform has excellent performance in terms of information dissemination activeness; differences in information content and event types make them suitable for different push forms; various new government media should form complementary multi-platform channels.