| 客户关系管理在农机企业中的应用 |
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| 引用本文： | 史英杰,李高扬,马晓国,刘明广.客户关系管理在农机企业中的应用[J].中国农机化,2006(6):51-52,32. |
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| 作者姓名： | 史英杰 李高扬 马晓国 刘明广 |
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| 作者单位： | 1. 天津大学管理学院,300072,天津市
2. 南京航空航天大学管理学院,210016,南京市 |
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| 摘 要： | 随着农机市场不断走向成熟,客户关系在农机企业的发展过程中显得愈来愈重要,农机企业实施客户关系管理已势在必行。基于此,本文首先详细地阐述了客户关系管理的含义,其次分析了我国农机企业实施客户关系管理的具体步骤,最后探讨了我国农机企业实施客户关系管理应注意的问题。
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| 关 键 词： | 农机企业 客户关系 步骤 问题 |
| 文章编号： | 1006-7205（2006）06-0051-02 |
| 收稿时间： | 2006-12-28 |
| 修稿时间： | 2006-12-28 |
Application of the Customer Relationship Management in Agricultural Machinery Enterprise |
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| SHI Ying-jie,LI Gao-yang,MA Xiao-guo,LIU Ming-guang.Application of the Customer Relationship Management in Agricultural Machinery Enterprise[J].Chinese Agricul Tural Mechanization,2006(6):51-52,32. |
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| Authors: | SHI Ying-jie LI Gao-yang MA Xiao-guo LIU Ming-guang |
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| Institution: | 1. Tianjin University, Tianjin, 300072, China; 2. Najing University of Aeronautics and Astronautics, Najing, 210016, China |
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| Abstract: | With the growing maturity of our country's agricultural machinery market, customer relationship is more and more important during the course of development in agricultural machinery enterprise and current agricultural machinery enterprise must implement CRM. This paper expatiates on meanings of customer relationship management in detail firstly; Secondly, detailed steps of implementing CRM in agricultural machinery enterprise are analyzed; lastly, some important problems of implementing CRM are also discussed. |
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| Keywords: | agricultural machinery enterprise customer relationship step problem |
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