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突出强势品牌加快发展永顺茶业经济
引用本文:彭庆华. 突出强势品牌加快发展永顺茶业经济[J]. 茶叶通讯, 2009, 36(2): 37-39
作者姓名:彭庆华
作者单位:湖南省永顺县农业局·永顺·416700
摘    要:本文分析了永顺县茶叶品牌现状和存在的问题。提出了整合品牌资源,突出强势品牌;完善质量标准与监测体系;组建和培育龙头企业,建立茶叶产业协会;加强科技推广;加大品牌宣传力度和提高产品的市场竞争力等六条对策与措施,加快发展永顺茶业经济。

关 键 词:茶业经济  永顺  强势品牌  发展

Accelerate the Advantage of Strong Brands to Highlight Yongshun Tea Industry
PENG Qing-hua. Accelerate the Advantage of Strong Brands to Highlight Yongshun Tea Industry[J]. Tea Communication, 2009, 36(2): 37-39
Authors:PENG Qing-hua
Affiliation:Yongshun Agricultural Bureau of Hunan;Yongshun;416700;China
Abstract:This paper analyzes the status quo of Yongshun tea industry,put forward six measures,the integration of brand resources,highlighting the strong brands and improving the quality standards and monitoring system,the formation and cultivation of tea industry associations,to strengthen the science and technology to promote and increase brand awareness,improve the competitiveness of product markets to speed up the development of tea industry of Yongshun.
Keywords:Tea economy  Yongshun  Strong brands  Development  
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