网络广告中的法律问题及其对策

急速发展的网络广告 ,在传递给人们商品及服务信息的同时 ,自身也有许多需要不断完善的地方。网络广告中的主要法律问题有 :网络广告法律主体的定位以及由此导致的广告责任归责问题 ,网络广告中的隐蔽广告问题 ,电子邮件广告问题以及涉外广告的管理问题等。要解决这些问题应当从以下几个方面入手 :首先对网络广告定性 ,加快网络广告的立法工作 ,加强对ISP、ICP的管理 ,加大网络广告管理技术开发的投入和加强国际协作。只有这样 ,才能促使网络广告为人类的发展发挥更大的作用

Law Problems & the Solutions Existing in Net Advertisement

Net ad is developing in a rapid way,while it transmits the concerning information about products & services to the consumers, it also exists some disadvantages which need to be improved. The main law problems existing in net ad include:how to define the law subject of net ad & who will be responsible for the consequences of net ad(due to this);concealed problems in the net ad;problems about E mail ad;problems on how to manage the concerning foreign net ad. To solve the problems, we can do as follows:first,try to characterize the net ad & speed up the legislaton of net ad above,then pay more attention to the management of ISP & ICP,and finally try to put more in developing the management technology of net ad & strengthen the international operation. Only thus, we can make net ad play a more important role in the social development.