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CONSUMER ATTITUDE TOWARDS PRICING OF LIVE AQUATIC PRODUCTS |
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| Authors: | Venkata S Puduri Joseph J Myers Linda J O'Dierno |
| Institution: | 1. Department of Agricultural, Food and Resource Economics , Rutgers, The State University of New Jersey , New Brunswick, New Jersey, USA;2. Aquaculture Development Specialist, Fish and Seafood Program , New Jersey Department of Agriculture , New Jersey, USA;3. National Aquaculture Association , Pine Bluff , Arkansas, USA |
| Abstract: | The live aquatic products market can be defined as aquatic products sold live for the food market. This live aquatic market caters to Asian supermarkets and restaurants, and the entire market is being supplied by both wild and farmed aquatic species. This study was designed to gather market information on customer attributes and document how they feel about pricing while purchasing live aquatic products in the Northeastern U.S. The primary objective of this study is to present impact of socio-economic characteristics of aquatic products consumers and their attitude towards importance of price while buying live aquatic products. |
| Keywords: | consumer perceptions live aquatic products logit model pricing |