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A marketing strategy for a new functional fish |
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| Authors: | Luis Nobre Pereira Júlio Costa Mendes Joana Pimentel Mendes |
| Institution: | 1. School of Management, Hospitality and Tourism, University of Algarve, Faro, Portugal;2. Research Center for Spatial and Organizational Dynamics (CIEO), University of Algarve, Faro, PortugalLmper@ualg.pt;4. Faculty of Economics, University of Algarve, Faro, Portugal;5. Research Center for Spatial and Organizational Dynamics (CIEO), University of Algarve, Faro, Portugal |
| Abstract: | |
| Keywords: | Consumer behavior functional fish market segment marketing research marketing strategy |