网站个性化服务的分析和探讨

网站的个性化服务直接关系到网站的客户吸引率和客户的忠诚度,关系到网站的盈利和兴衰成败.网站清晰的战略定位、顾客群定位和网站形象定位是个性化服务的基础,决定了个性化服务的内容(what)及提供给谁(who)的问题.接触阶段的客户服务个性化、执行阶段的客户服务个性化、关怀阶段的客户服务个性化贯穿于个性化服务的整个过程.高效的、优质的、人性化的服务提供给客户解决了如何实现个性化服务的问题(how).而数据处理和成本控制是个性化服务的关键和出发点.

Discussion and Analysis on Personalized Service of Website

The personalized services of networks are directly relative to the attractiveness and the loyalty of users,so the successful operation of network depends on it.Clear position on strategy,targeted users and web style is the basis of personalized services,which solves the problems of WHAT and WHO.High efficiency,excellent quality and personalized services provided users should go through the whole process including contacting stage,executing stage and care-for stage.Furthermore,the key and start of personaliz...