| 浙江省农事节庆品牌竞争力提升的问题与对策 |
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| 引用本文： | 杨小竹.浙江省农事节庆品牌竞争力提升的问题与对策[J].北京农业,2011(3):200-201. |
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| 作者姓名： | 杨小竹 |
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| 作者单位： | 浙江农林大学人文学院,杭州,311300 |
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| 摘 要： | 浙江省的农事节庆品牌的发展,首先要提升农事节庆品牌的竞争力,具有出色竞争力的农事节庆品牌才能在纷繁复杂名目众多的农事节庆品牌竞争中取得一定的地位,而农事节庆品牌竞争力在提升过程出现的问题需要有效的对策来解决。
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| 关 键 词： | 农事节庆 品牌 竞争力 |
Zhejiang Agricultural Festival Brand Competitiveness Problems and Countermeasures |
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| Yang Xiaozhu.Zhejiang Agricultural Festival Brand Competitiveness Problems and Countermeasures[J].Beijing Agriculture,2011(3):200-201. |
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| Authors: | Yang Xiaozhu |
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| Institution: | Yang Xiaozhu |
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| Abstract: | With the development of the activity festival of the agricultural in zhejiang province,the article discussed the methods of promoting the competitive advantage of the brand to take the dominate position among the numerous festivals and the effective strategies to the problems occurred in the promoting process. |
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| Keywords: | festival of the agricultural activity brand competitive advantage |
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