广东优质稻发展及稻米品牌建设与展望

综述了从明朝以来广东优质稻品种和稻米品牌发展历程。广东的优质稻品种经历了从传统的高秆农家品种到现代矮秆高直链淀粉含量型优质常规品种,再到目前的矮秆低直链淀粉型优质常规品种。广东优质稻米品牌从传统的“增城丝苗米”和“马坝油粘米”,发展到现在的5个地理标志保护产品和12个稻米区域公用品牌。这些品牌优质稻米均以粒型细长、无心腹白、晶莹剔透、米饭香软滑为特色,形成现代“广东丝苗米”的典型特征,在优质米市场上具有极高的辨识度。最后讨论了广东现代优质丝苗产业存在问题和发展举措。

Development of High Quality Rice,Construction and Prospects of Rice Brand in Guangdong Province

This paper summarized the development history and current situation of high quality rice varieties and rice brands of Guangdong province from Ming dynasty. The high quality rice varieties of Guangdong province have experienced a transformation from traditional high stalk varieties to modern dwarf, high amylose content and high quality conventional rice variety, and then to the current dwarf, low amylose content and high quality conventional rice varieties. The high quality rice brand in Guangdong has developed from the traditional ‘Zengcheng Simiao rice’ and ‘Maba Youzhan rice’ to the current 5 geographical indication protection products and 12 regional public brands. The high-quality rice of these brands were characterized by small and slender grain size, without heart and belly white, and with crystal clear （translucent）, and fragrant, soft and smooth taste of cooked rice, forming the typical characteristics of Guangdong modern high quality rice ‘Guangdong Simiao Rice’, and made them have a high degree of recognition in the high quality rice market. Finally, the existing problems and specific development measures of ‘Guangdong Simiao Rice’ industry have been discussed.