兵团香梨业的品牌竞争力分析

随着市场化的加快,品牌竞争力成为产品竞争十分重要的一个方面。作为新疆兵团香梨产业,因其产业分布较散,产品品质存在一定差异,要实现现代产业快速稳定发展,需大力提升其品牌竞争力。本文通过构建兵团香梨业品牌竞争力的评价指标体系,运用层次分析法进行分析,据此提出了提升竞争力的若干建议。

Analysis of Fragrant Pear Industry Brand Competition Ability in Xinjiang Corps

With the speeding up of the market,the brand competitiveness becomes a very important aspect of the product competition.As one of the main industries in Xinjiang corps,the fragrant pear industrial distribution was scattered and there were certain differences in product quality.In order to realize the modernization and get a rapid and stable development for this industry,we should make great efforts and enhance its brand competitiveness.Through setting up the evaluation index system of the fragrant pear industry brand competitiveness,the paper used the analytic hierarchy process to analyze it,and put forward the suggestions to enhance its competitiveness.