广西横县茉莉花产业链调查与发展对策

【目的】调查分析广西横县茉莉花产业链发展现状,为促进广西横县茉莉花产业进一步发展提出对策建议。【方法】采用随机抽样调查和半结构式访谈相结合的方法,对农户生产经营、企业生产经营和市场交易行为进行调查和分析。【结果】广西横县茉莉花种植规模较小,农户面临较大的自然风险和市场风险;龙头企业实力不足,茉莉花茶加工企业之间盲目竞争较严重;茉莉花市场交易人数多,单笔交易小,总交易量大,交易频率和交易费用较高,且交易基本通过代理进行。【建议】建立茉莉花专业合作社、提高龙头企业的竞争力和带动力、完善茉莉花交易市场、提高茉莉花标准化生产水平和价值,以促进广西横县茉莉花产业进一步发展。

Investigations on jasmine industrial chain in Hengxian County of Guangxi and strategies for its development

【Objective】The investigation was performed to survey the current status of jasmine industrial chain in Hengxian County of Guangxi in order to further promote the development of jasmine industry in Hengxian County of Guangxi. 【Method】The jasmine production, management of enterprises, involvement of farmers and the market transactions were investigated and statistically analyzed by using random sampling method and semi-structured interviews. 【Result】The individud size of jasmine planting in Hengxian County was found to be small. Many farmers faced risk of environmental conditions in jasmine planting followed by the market instabilities. The leading enterprises lacked enough strength and blind competition was found to be existed amongst jasmine tea processing enterprises. The jasmine market was characterized by frequent transaction, small single transaction and high transaction costs. Most of the transaction was performed through agents. 【Conclusion】In order to promote the further development of jasmine industry in Hengxian County, some suggestions were put forward which included establishment of specialized cooperatives for jasmine, improvement of competitiveness and driving force in leading enterprises, proper management and control of jasmine market and raise of standardized production level of jasmine and its value, etc.