武汉休闲观光果园的选址原则与营销策略

随着经济的发展和社会的进步,人们的旅游消费层次由低级向高级发展,由少部分群体向大众普及,城市旅游休闲农业发展加速。笔者对休闲观光果园的涵义、功能和类型及武汉休闲旅游农业现状、休闲观光果园选址原则、品种配置和营销策略进行了初步探讨。

Site Selection Rule and Marketing Strategy of Leisure and Sightseeing Orchard in Wuhan

With the development of economy and society,the hierarchy of tourist consumption is improved from junior to senior.The tourist is more and more popular,and the development of urban tourist leisure agriculture is faster and faster.This paper is the preliminary research on the meaning,functions and types of leisure and sightseeing orchard,the current status of tourist leisure agriculture in Wuhan,the site selection rule,the species arrangement and the marketing strategy of leisure and sightseeing orchard.