| 快速发展中的香格里拉县旅游业存在问题研究 |
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| 引用本文： | 龙彦青.快速发展中的香格里拉县旅游业存在问题研究[J].安徽农业科学,2008,36(33). |
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| 作者姓名： | 龙彦青 |
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| 作者单位： | 西南民族大学西南民族研究院,四川成都,610041 |
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| 摘 要： | "香格里拉"文化品牌给香格里拉县的旅游业带来了巨大的发展。然而现阶段"香格里拉"的品牌魅力仍没充分地释放出来。综述了快速发展中的香格里拉县存在的几个问题,并提出了解决策略。
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| 关 键 词： | 文化品牌 旅游业 香格里拉 问题研究 |
Study on the Existing Problems in the Rapidly- developing Tourism of Shangri-La County |
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| LONG Yan-qing.Study on the Existing Problems in the Rapidly- developing Tourism of Shangri-La County[J].Journal of Anhui Agricultural Sciences,2008,36(33). |
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| Authors: | LONG Yan-qing |
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| Abstract: | "Shangri-La" cultural brand has brought huge development of tourism industry in Shangri-La County.However,the charm of Shangri-La brand has still not been released fully at present.Several existing problems in the rapidly-developing Shangri-La County were summarized and some solving strategies were put forward. |
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| Keywords: | Cultural brand Tourism industry Shangri-La Research on problems |
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