| 重庆乡村旅游产品开发的SWOT分析及对策研究 |
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| 引用本文： | 樊信友.重庆乡村旅游产品开发的SWOT分析及对策研究[J].安徽农业科学,2010,38(18):9684-9686. |
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| 作者姓名： | 樊信友 |
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| 作者单位： | 重庆交通大学人文学院,重庆,400074 |
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| 摘 要： | 乡村旅游具有整体产品的概念,在产品域上体现为核心产品域、辅助产品域和延伸产品域3个层次。在对重庆乡村旅游产品开发进行优势、劣势、机遇和挑战分析的基础上,提出了重庆乡村旅游产品的开发策略：核心产品体验的多元化、辅助产品开发的深度化和延伸产品设计的人性化。
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| 关 键 词： | 重庆 乡村旅游产品 SWOT 对策 |
SWOT Analysis and Countermeasures on the Development of Village Tourism Product in Chongqing |
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| FAN Xin-you.SWOT Analysis and Countermeasures on the Development of Village Tourism Product in Chongqing[J].Journal of Anhui Agricultural Sciences,2010,38(18):9684-9686. |
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| Authors: | FAN Xin-you |
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| Institution: | FAN Xin-you(College of Humanities,Chongqing Jiaotong University,Chongqing 400074) |
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| Abstract: | Village tourism possesses the concept of entire product.It can be classified into area of nuclear product,area of by-product and extended product.Based on the strengths,weaknesses,opportunities and challenges of the village tourism product in Chongqing,some development strategies of the rural tourism products in Chongqing were proposed as follows: the diversification of nuclear products,the depth of by-products and the humanity of extended products. |
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| Keywords: | SWOT |
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