| 福州市周边乡村旅游发展的SWOT分析及对策 |
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| 引用本文： | 袁媛. 福州市周边乡村旅游发展的SWOT分析及对策[J]. 亚热带农业研究, 2011, 7(4): 284-288 |
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| 作者姓名： | 袁媛 |
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| 作者单位： | 福建华南女子职业学院,福建福州,350108 |
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| 摘 要： | 福州市周边有着丰富的乡村旅游资源。本文分析了福州市发展周边乡村旅游的优势、劣势以及面临的机遇和挑战,并从乡村旅游规划与管理、基础设施建设、乡土民俗文化特色项目开发和市场营销策划四个方面提出了福州市周边乡村旅游发展的策略。
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| 关 键 词： | 福州市 乡村旅游 SWOT分析 |
SWOT analysis of Fuzhou suburban rural tourism development and the countermeasures |
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| YUAN Yuan. SWOT analysis of Fuzhou suburban rural tourism development and the countermeasures[J]. Subtropical Agriculture Research, 2011, 7(4): 284-288 |
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| Authors: | YUAN Yuan |
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| Affiliation: | YUAN Yuan(Fujian Hwa Nan Women’s College,Fuzhou,Fujian 350108,China) |
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| Abstract: | There are abundant rural tourism resources surrounding Fuzhou.The advantages,disadvantages,opportunities and challenges for Fuzhou to develop suburban rural tourism are analyzed.Meanwhile the countermeasures are proposed in terms of rural tourism planning and management,infrastructure,developing the projects with local folk culture characteristics,and marketing planning. |
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| Keywords: | Fuzhou rural tourism SWOT analysis |
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