| 森林食品区域品牌建设策略研究——以湖北襄樊为例 |
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| 引用本文： | 张润昊. 森林食品区域品牌建设策略研究——以湖北襄樊为例[J]. 安徽农业科学, 2011, 39(3): 1492-1494 |
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| 作者姓名： | 张润昊 |
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| 作者单位： | 中南林业科技大学襄樊职业技术学院,湖北襄樊,441021 |
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| 摘 要： | 森林食品区域品牌建设是一个区域内森林食品经营者的公共品牌,森林食品区域品牌竞争力包含了森林食品区域品牌资源禀赋能力指标、森林食品区域品牌发展能力指标和森林食品区域品牌市场竞争能力指标。通过运用层次模糊评价模型分析了当前襄樊市森林食品区域品牌发展的现状,并提出了促进襄樊市森林食品区域品牌发展的思路和对策。
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| 关 键 词： | 森林食品 区域品牌 策略 |
Study on Regional Brand Construction Strategy of Forest Food |
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| ZHANG Run-hao. Study on Regional Brand Construction Strategy of Forest Food[J]. Journal of Anhui Agricultural Sciences, 2011, 39(3): 1492-1494 |
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| Authors: | ZHANG Run-hao |
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| Affiliation: | ZHANG Run-hao(Xiangfan Vocational Technical College,Zhongnan Forestry University of Science and Technology,Xiangfan,Hubei 441021) |
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| Abstract: | Regional brand construction of forest food is the public brand of operators,the competitive includes: resources endowment ability index,brand development ability index,brand market competitive power index.The development status of Xiangfan forest food regional brand was analyzed through layer vague evaluation model,the development thoughts and countermeasures were put forward. |
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| Keywords: | Forest food Regional brand Strategy |
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