| 我国中小企业营销渠道策略研究 |
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| 引用本文： | 赵书生.我国中小企业营销渠道策略研究[J].湖南农机,2007(7):126-127. |
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| 作者姓名： | 赵书生 |
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| 作者单位： | 襄樊市工业干部学校,湖北,襄樊,441100 |
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| 摘 要： | 本文首先分析我国中小企业的重要作用及企业营销渠道现状,在此基础上,提出我国中小企业营销渠道策略,包括:营销渠道自建、营销渠道联盟、营销渠道借用和渠道网络建立。
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| 关 键 词： | 中小企业 营销渠道 策略 |
| 文章编号： | 1007-8320（2007）07-0126-02 |
| 修稿时间： | 2007-07-09 |
The Strategy Research on Marketing Channels of Chinese Small and Medium-Sized Enterprises |
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| Zhao Shusheng.The Strategy Research on Marketing Channels of Chinese Small and Medium-Sized Enterprises[J].Hunnan Agricultural Machinery,2007(7):126-127. |
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| Authors: | Zhao Shusheng |
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| Abstract: | This paper first analyzes about the importance of Chinese small and medium-sized enterprises, as well as the conditions of the enterprising' marketing channels. Based on which the author put forward to the strategy of marketing channels, including self-built, association and borrowing of marketing channels and marketing net's building. |
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| Keywords: | Small and medium-sized enterprises Marketing channels Strategy |
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