中国经济对外发展背景下的运动休闲产业输出研究

当前世界经济处于低潮期,国际间的贸易摩擦与贸易保护主义的抬头更加剧了低潮期的持续。与此同时,中国经济在产业调整和产业转型的大背景下也处于低速发展阶段。为顺应当前国内、国际经济形势,国家提出了经济发展向外扩展的总体方向。我国运动休闲产业借助国外产业成功起步,而要规模化长远发展,也必须开发、设计具有民族特色而又具有国际化、大众化特征的产品,打造国际化品牌。

Sports and Leisure Industry Output in China Under the

The current world economy is at a low ebb, the rise of trade friction with trade protectionism exacerbated international sustained low period. Meanwhile, the Chinese economy in the industrial adjustment and industrial restructuring in the background is also in the low-speed development stage. To conform to the current domestic and international economic situation, the state of economic development put forward in the general direction of outward expansion. Our sports and leisure industry by means of foreign industrial success started, and to large-scale long-term development, we must develop, design with national characteristics but an international, popular features of the product, creating international brands.