单项体育赛事市场化运作应考虑的主要因素

运用文献资料等方法,结合具体事例,从体育赛事经营与管理的角度,对体育赛事价格体系中的主要因素与关键问题进行了分析解读。体育赛事产品的质量、赛事举办地的经济水平、赛事时机时间的定位、赛事项目的关己性、赛事文化活动、赛事运作与销售环节中赛事风险的规避等,是单项体育赛事市场化运作应该考虑的主要因素,是充分挖掘赛事市场潜力,保证赛事收益最大化的根本保证。

Main Factors Taken in Marketized Operation of Single-Sport Competition

By applying the methods of literature review and specific cases, this paper has explored and analyzed the main factors and key issues in the price system of sports competitions from the angle of operation and management. It has concluded that the main factors which should be considered in the marketized operation of single-sport competition lie in the quality of the competition product, the economic level of the staging city, the positioning and timing of the competition, the relation between the competition and the local people, as well as the relative cultural activities and the evasion of the possible risks in operation and sales of the competition. They are the basic guarantee for fully exploiting market potentials and maximizing the profits of the sports competition.