小城镇建设的营销学思考

日益激烈的市场竞争和小城镇在城市化进程中肩负的历史使命,要求小城镇的建设和发展注重竞争力的塑造和提升。从营销学视角观察,小城镇的竞争力来源于成功的内外部营销。因此,小城镇建设需要合理的市场定位,并通过实施品牌营销、绿色营销等营销战略予以支持和推进。

The Marketing Thinking on the Small Town Construction

Increasingly vigorous market competition and small town carry history mission in city turn progress,the small town must pay attention to the competition ability to mold and promote.Learn the angle of view from the marketing,the competition ability of the small town come from successful inside and exterior marketing.For this,the small town need reasonable market position,and pass to carry out the marketing strategies,such as brand marketing and green marketing.etc.to give the support and propulsion.