| 家具业中小企业的市场策略 |
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| 引用本文： | 汪仁斌.家具业中小企业的市场策略[J].林产工业,2006,33(3):9-12. |
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| 作者姓名： | 汪仁斌 |
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| 作者单位： | 深圳职业技术学院,深圳 518055 |
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| 摘 要： | 分析了家具业中小企业在营销上面临的困境,提出了相应的解决办法,如建立区域家具联盟、采用“一对一”的营销模式、建立工程销售部、建立特许经营网络等。
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| 关 键 词： | 家具业 营销 |
| 文章编号： | 1001-5299(2006)03-0009-04 |
| 修稿时间： | 2006年1月16日 |
Marketing Tactics of Small and Medium Enterprises of Furniture Industry |
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| WANG Ren-bin.Marketing Tactics of Small and Medium Enterprises of Furniture Industry[J].China Forest Products Industry,2006,33(3):9-12. |
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| Authors: | WANG Ren-bin |
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| Abstract: | This paper makes an analysis of marketing difficulties faced by small and medium enterprises of furniture manufacturing industry and provides proposals of solutions,such as setting up regional furniture alliance;setting up sales department oriented to engineering project and setting up licensing marketing network;introducing"one to one" marketing mode. |
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| Keywords: | Furniture manufacturing industry Marketing |
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