| 视觉文化视域下的几米作品解读 |
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| 引用本文： | 窦薇.视觉文化视域下的几米作品解读[J].云南农业大学学报,2013(6):113-117. |
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| 作者姓名： | 窦薇 |
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| 作者单位： | [1]云南农业大学学报编辑部,云南昆明650201 [2]云南大学人文学院,云南昆明650091 |
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| 摘 要： | 在视觉文化的基础上，以视觉化视角解读几米作品，包括绘本艺术、绘本延伸产品、改编影视剧。由此得出：大众文化语境下的时尚品牌，其建立的基础是“视觉化”，读图时代的来临使大众的消费方式进入视觉消费时代，“看”成为了一种特殊的生存方式。
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| 关 键 词： | 大众文化 视觉文化 几米作品 |
Visual Culture Tendency Interpretation on Jimi＇s Work |
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| DOU Wei.Visual Culture Tendency Interpretation on Jimi＇s Work[J].Journal of Yunnan Agricultural University,2013(6):113-117. |
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| Authors: | DOU Wei |
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| Institution: | DOU Wei( 1. Journal Department of Yunnan Agricultural University, Kunming 650201, China; 2. College of Humanities, Yunnan University, Kunming 650091, China) |
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| Abstract: | Basing on the visual culture, this paper interprets Jimi＇s work in the perspective of visual tendency, including painting books and its extending products, adaption movie and TV drama. Some conclusions are getting out： fashion trademark in popular culture contextualization bases on visual tend- ency, people＇s patterns of consumption have been enterring into eyeball economy era with the coming of the era of reading pictures, and observation becomes a kind of special survival mode. |
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| Keywords: | popular culture visual tendency Jimi＇s work |
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