汽车配件流通企业营销模式研究

众所周知,在我国国民经济中,汽车产业是其中一种非常重要的支柱性产业。目前,我国汽车保有量已经突破了1.4亿量,这便将广阔的发展空间提供给了汽车销售市场。我国大约有40多万家汽车修理厂,汽车配件流程企业不少于20万户,汽车美容企业与汽改装企业也有近万户。然而,许多汽车配件流通企业相继有＂活不过五年＂、＂好不过三年＂的不良状况出现,导致此类状况出现的原因是多种多样的,而最为主要的一项原因就是汽车配件流通企业所采用的营销模式无法适应市场变化。文章简要的研究了汽车配件流通企业的营销模式,希望有助于汽车配件企业管理及运营的进一步完善。

Auto parts distribution companies Marketing Model

Well known in China＇s national economy, the automobile industry is one of the very important pillar indus- try. Currently, car ownership in China has exceeded 140 million amount, which they put a broad space for development to the car sales market. There are more than 40 of about ten thousand auto repair shop, auto parts process less than 200,000 corporate, car companies and gas companies have nearly ten thousand modification. However, many auto parts distribution companies have a ＂live only five years＂, ＂good but for three years,＂ the adverse conditions that led to such a situation oc- curs for numerous reasons, but one reason is that most major auto parts distribution companies marketing model adopted unable to adapt to market changes. This paper studies the auto parts distribution companies marketing model, hoping to help auto parts enterprises to further improve the management and operation.