| 台湾农产品大陆市场竞争力分析 |
| |
| 引用本文： | 陈晓明,刘录敬.台湾农产品大陆市场竞争力分析[J].台湾农业探索,2011(1):8-14. |
| |
| 作者姓名： | 陈晓明 刘录敬 |
| |
| 作者单位： | 青岛农业大学经济与管理学院,山东青岛,266109 |
| |
| 基金项目： | 陕西国运教育慈善基金会项目 |
| |
| 摘 要： | 采用实证的方法,通过大陆市场占有率指标、台湾农产品对大陆的显示性比较优势指标、台湾农产品对大陆的贸易竞争力指标、台湾农产品对大陆的显示性竞争优势指标来分析台湾农产品在大陆市场的竞争能力,并从产品策略、价格策略、渠道策略、促销策略4个方面提出了一系列提升台湾农产品在大陆市场竞争力的对策措施。
|
| 关 键 词： | 台湾 农产品 大陆 市场 竞争力 |
Competitiveness analysis of Taiwan's agricultural products in Chinese mainland's market |
| |
| CHEN Xiao-ming,LIU Lu-jing.Competitiveness analysis of Taiwan's agricultural products in Chinese mainland's market[J].Taiwan Agricultural Research,2011(1):8-14. |
| |
| Authors: | CHEN Xiao-ming LIU Lu-jing |
| |
| Institution: | CHEN Xiao-ming,LIU Lu-jing(School of Economics and Management,Qingdao Agricultural University,Qingdao,Shandong 266109,China) |
| |
| Abstract: | This paper used empirical methods,evaluated the competitiveness of Taiwan′s agricultural products in the mainland′s market by revealed comparative advantage index,trade competitiveness index,and revealed competitive advantage index.Furthermore,the paper put forwards a series of countermeasures to enhance competitiveness of Taiwan′s agricultural products in the mainland′s market from four main aspects： product strategy,pricing strategy,channel strategy and promotional strategy. |
| |
| Keywords: | Taiwan agricultural products Chinese mainland market competitiveness |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
