农业科技期刊应重视以效益为核心的发展观

针对中国农业科技期刊发展中存在的问题：经营亏损的多，赢利的少。提出科技期刊应改变经营理念，遵循市场规律办刊，按照科学发展观的要求，树立以效益为核心的发展观，优化出版物内容，重视品牌建设，树立为读者服务意识和市场经营意识，重视和加强期刊发行工作，科学经营广告，改变过去农业科技期刊出版不重视经济效益的所谓高学术水平，低经济效益的粗放型增长模式，争取实现经济效益和社会效益的共同提高，使农业科技期刊出版走上良性发展轨道。

Journals of Agricultural Science and Technology Ought to Regard theDeveloping Viewpoint in Order to Benefit

The paper presents the problem existing in the development of journals of agricultural science and technology,which is the lower economic benefit.Then it brings forward some strategies,including updating notion of management,marketing,optimizing the journals' contents and building the brand for establishing a developing viewpoint focusing on benefit.Besides,the service-for-readers awareness and market awareness are also emphasized for the journals to raise both economic and social benefits.The past extensive increasing model,which thinks high of the academic level but disregards the economic benefit,should also be changed.Instead,the journals should pay attention on their circulation and accept an appropriate number of commercials so that the journals of agricultural science and technology can get a rapid progress.