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名茶:“按美的规律”创造的对象世界——兼论名茶产业链上的创意渗透
引用本文:龚永新. 名茶:“按美的规律”创造的对象世界——兼论名茶产业链上的创意渗透[J]. 茶叶, 2013, 0(1): 45-49
作者姓名:龚永新
作者单位:三峡旅游职业技术学院
摘    要:撇开物质层面,如果说名茶是技术的结晶,那么从更深层次的理解,名茶也是审美与创意发展的完美结合。做好名茶美学这篇文章,不仅是名茶作为按美的规律创造的对象世界,能够为人们提供多角度、多层面的审美;同时在这个按美的规律创造的名茶产业化过程中,处处体现了创意的渗透。于是有理由认为,发生在名茶产业链上审美激发创意,创意丰富审美是持续的、无休止的过程,认识名茶产业链上创意渗透与审美事实的形成,进而促进其互动发展,无疑是值得重视的。

关 键 词:名茶  审美  创意  产业链  渗透

Famous Tea,the Object World Created according to the Law of Esthetics
GONG Yongxin. Famous Tea,the Object World Created according to the Law of Esthetics[J]. Journal of Tea, 2013, 0(1): 45-49
Authors:GONG Yongxin
Affiliation:GONG Yongxin(Three Gorges Tourism Vocational and Technical College,Yichang Hubei 443100)
Abstract:Aside from the material level, we may consider famous tea as the result of technology. But at a deeper understanding level, we can also regard famous tea as a kind of perfect combination of the creative development of aesthetics. The article about famous tea aesthetics is very popular because it has provided people with multi-angled and multi-layered aesthetic as well as a kind of object created according to the law of esthetics in the world. We can find creative penetration in every part of the famous tea industry chain according to the Law of esthetics. It is thenght aesthetic can inspire originality and originality can also richen the ability of beauty appreciation. This is a continuous and endless process. Therefore, it is of great importance for us to pay much attention to the creative penetration and esthetics in order to promote the interactive development in the famous tea industry chain.
Keywords:famous tea  esthetic  originality  industry chain  penetration
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