| 提升桂林旅游竞争力的新思维 |
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| 引用本文： | 朱元恩,李红梅.提升桂林旅游竞争力的新思维[J].长江大学学报,2005,2(8):40-43. |
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| 作者姓名： | 朱元恩 李红梅 |
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| 作者单位： | 长江大学园艺园林学院,湖北,荆州,434025;中南林学院旅游管理学院,湖南,长沙,410004 |
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| 摘 要： | 通过分析桂林旅游现状和国内国际客源市场竞争环境,指出传统的经营理念和发展思路无法保持和提升桂林旅游的竞争力,必须要有新的思维,并提出了5点思路:提高城市生物多样性,启动桂林新区建设,加快生态城市建设,瞄准中、高端市场及旅游概念营销.
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| 关 键 词： | 旅游 桂林 旅游竞争力 |
| 文章编号： | 1673-1409(2005)08-0040-04 |
| 修稿时间： | 2005年4月28日 |
New Idea for Promoting the Competitive Power of Guilin's Tourism |
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| ZHU Yuan-en,LI Hong-mei.New Idea for Promoting the Competitive Power of Guilin's Tourism[J].Journal of Yangtze University,2005,2(8):40-43. |
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| Authors: | ZHU Yuan-en LI Hong-mei |
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| Abstract: | By analyzing the current situation of Guilin's tourism and the competitive environment of domestic and international tourist market,it was pointed out that traditional thought of management and development could not maintain and improve the competitiveness of Guilin's tourism.Therefore some new development concepts are necessary.Five concepts were proposed, including improving urban biodiversity, starting construction of Guilin's new region, hastening construction of ecological city, aiming at moderate and top market,and conceptual marketing of tourism as well. |
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| Keywords: | tourism Guilin tourism competitive power |
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