| 服务营销理念在图书馆中的应用 |
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| 引用本文： | 崔中建. 服务营销理念在图书馆中的应用[J]. 林业科技情报, 2009, 41(1): 126-127 |
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| 作者姓名： | 崔中建 |
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| 作者单位： | 哈尔滨理工大学图书馆 |
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| 摘 要： | 通过学习借鉴先进企业的先进服务营销理念,从而更新了图书馆工作人员的传统服务理念,提高了图书馆的服务质量和服务方式;提出了图书馆的服务创新策略,推动了图书馆服务工作的发展。
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| 关 键 词： | 服务营销 服务理念 图书馆服务 服务创新策略 |
Application Of Service And Marketing Theory In Library |
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| Cui Zhongjian. Application Of Service And Marketing Theory In Library[J]. Forestry Science and Technology Information, 2009, 41(1): 126-127 |
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| Authors: | Cui Zhongjian |
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| Affiliation: | Library Of Harbin University Of Science And Technology |
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| Abstract: | This paper states that learning advanced service and marketing theory of advanced corporation can refresh the librarian's traditional service,improve the service quality and mode.It also puts forward the service innovation strategy and the promoting of library service. |
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| Keywords: | service and marketing service theory library service service innovation strategy |
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