| 论生态公关的内涵、作用与主体 |
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| 引用本文： | 王芳,章汝先.论生态公关的内涵、作用与主体[J].华南热带农业大学学报,2004,10(2):68-71. |
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| 作者姓名： | 王芳 章汝先 |
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| 作者单位： | 华南热带农业大学文法学院 海南儋州571737
(王芳)，华南热带农业大学文法学院 海南儋州571737(章汝先) |
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| 摘 要： | 提出生态公共关系新概念，论述生态公共关系的内涵、意义和作用，并从企业文化、企业责任、企业战略等角度阐述生态公关的主体是企业。
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| 关 键 词： | 生态公关 企业文化 企业责任 企业战略 |
On Connotation,Function and Mainstay of Ecological Public Relationship |
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| Wang Fang,Zhang Ruxian.On Connotation,Function and Mainstay of Ecological Public Relationship[J].Journal of South China University of Tropical Agriculture,2004,10(2):68-71. |
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| Authors: | Wang Fang Zhang Ruxian |
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| Abstract: | This paper advances a new concept of ecological public relationship, expounds its connotation, significance and function,dissertates that enterprises constitute the mainstay of ecological public relationship by analyzing enterprise culture, obligation and development strategies. |
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| Keywords: | ecological public relationship connotation function mainstay |
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