棉花主产区棉农融入绿色生产经营行为分析

【目的】采用结构方程模型的方法研究新疆棉花主产区棉农融入绿色生产行为的响应机制。【方法】以296户棉农为研究对象，采用文献分析法分析棉花绿色生产经营的研究进展，实地调研新疆南疆沙雅县、巴楚县、尉犁县和北疆昌吉、玛纳斯县、沙湾市，基于计划行为理论构建棉农绿色生产经营行为响应路径的结构方程模型。【结果】问卷整体克隆巴赫系数值为0.903,最大值为0.841,最小值为0.740,结果可信度较高；P<0.001,行为态度、主观规范、知觉行为控制、行为意愿、行为响应的组成信度值分别为0.944、0.741、0.796、0.847、0.793,收敛效度分别为0.653、0.488、0.566、0.652、0.563;收敛效度大于0.5是理想化状态，最大值为行为态度0.653,最小值为主观规范0.488,区别效度分别为0.808、0.699、0.752、0.807、0.750。【结论】主观规范、行为态度、知觉行为控制对棉农绿色生产经营意愿的解释程度分别为0.44、0.40、0.24,棉农绿色生产经营意愿对其绿色生产经营行为响应的解释程度为0.63。

Analysis on Green Production and Management Behavior of Cotton Farmers in Main Cotton Production Areas

【Objective】 In this paper, the structural equation model is used to clarify the response mechanism of cotton farmers ' integration into green production behavior in the main cotton producing areas of Xinjiang. 【Methods】 Taking 296 cotton farmers as the research object, this paper combs the research progress of cotton green production and management through literature analysis, and conducts field research on Shaya County, Bachu County, Yuli County in southern Xinjiang and Changji, Manas County, Shawan County in northern Xinjiang. Based on the theory of planned behavior, the structural equation model of the response path of cotton farmers ' green production and management behavior is constructed. 【Results】 The overall Cronbach 's coefficient of the questionnaire was 0.903, the maximum value was 0.841, the minimum value was 0.740, and the reliability of the results was high. The p-value was < 0.001. The reliability values of behavioral attitude, subjective norm, perceived behavioral control, behavioral intention and behavioral response were 0.944,0.741,0.796,0.847 and 0.793, respectively. The convergent validity was 0.653,0.488,0.566,0.652 and 0.563, respectively. The convergent validity greater than 0.5 was an idealized state. The maximum value was 0.653 for behavioral attitude and the minimum value was 0.488 for subjective norm. The discriminant validity was 0.808, 0.699, 0.752, 0.807 and 0.750, respectively. 【Conclusion】 The explanatory degree of subjective norm, behavioral attitude and perceived behavioral control to the willingness of cotton farmers ' green production and operation was 0.44, 0.40 and 0.24, respectively. The explanatory degree of the willingness of cotton farmers ' green production and operation to their green production and operation behavior was 0.63.