| 新世纪西安旅游形象的定位与推广 |
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| 引用本文： | 李胜利.新世纪西安旅游形象的定位与推广[J].干旱区资源与环境,2004,18(5):124-127. |
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| 作者姓名： | 李胜利 |
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| 作者单位： | 陕西师范大学旅游与环境学院,西安,710062 |
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| 基金项目： | 教育部人文社科重大项目 ( 2 0 0 0 ZDXM770 0 13 ) |
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| 摘 要： | 城市旅游发展的核心是建立独特、鲜明、有招徕性的旅游形象 ,信息社会的时代特点对城市旅游形象的策划工作提出了新要求。本文从此视角出发 ,综合西安的旅游市场现状、旅游资源禀赋和地理背景特征 ,提出了新世纪西安旅游形象的定位“帝王之都 :就是西安 !”。强调围绕这一主题开展一系列的传播与推广活动去塑造西安的旅游形象 ,并提出了可行的建议
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| 关 键 词： | 西安 旅游形象 形象定位 形象推广 |
| 文章编号： | 1003-7578(2004)05-124-04 |
| 修稿时间： | 2003年9月12日 |
Position and Popularity of Tourism Image of Xi'an in the New Century |
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| LI Sheng-li College of Tourism and Environment,Shaanxi Normal University,Xi'an.Position and Popularity of Tourism Image of Xi'an in the New Century[J].Journal of Arid Land Resources and Environment,2004,18(5):124-127. |
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| Authors: | LI Sheng-li College of Tourism and Environment Shaanxi Normal University Xi'an |
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| Institution: | LI Sheng-li College of Tourism and Environment,Shaanxi Normal University,Xi'an 710062) |
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| Abstract: | The key point to develop urban tourism is to establish unique?vivid?attractive urban tourism image. The characteristics of information age have put forward some new requirement for the planning of urban tourism image. From this angle of view, this paper pointed out the problems on urban tourism image in Xi'an and put forward an new advertising theme "City of Emperor:Xi'an is it!" based on the analysis of factors influencing tourism image of Xi'an. Furthermore, the paper emphasized initiating a series of events, festivals and activities around the theme to showcase the tourism image of Xi'an and offered a few feasible suggestions. |
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| Keywords: | Xi'an tourism image image positioning image spreading |
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