| 镇江赛珍珠旅游产品开发定位与展望 |
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| 引用本文： | 曹步霄. 镇江赛珍珠旅游产品开发定位与展望[J]. 安徽农业科学, 2009, 37(4): 1661-1662 |
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| 作者姓名： | 曹步霄 |
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| 作者单位： | 镇江高等专科学校,江苏,镇江,212003 |
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| 基金项目： | 镇江市软科学研究计划 |
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| 摘 要： | 对镇江赛珍珠旅游产品开发进行了定位，按照旅游产品空间结构的类型，从点状产品、线状产品和网络状产品3个角度，对镇江赛珍珠旅游产品开发进行了探讨，将赛珍珠研究拓展到旅游学术研究领域，为提升赛珍珠旅游资源的综合效益以及同类产品的开发提供参考。
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| 关 键 词： | 赛珍珠 旅游产品 产品开发 产品定位 |
The Orientation and Expectation of Zhenjiang Pearl S. Buck Tourism Products Exploitation |
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| CAO Buxiao. The Orientation and Expectation of Zhenjiang Pearl S. Buck Tourism Products Exploitation[J]. Journal of Anhui Agricultural Sciences, 2009, 37(4): 1661-1662 |
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| Authors: | CAO Buxiao |
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| Affiliation: | CAO Bu-xiao (Zhenjiang College, Zhenjiang, Jiangsu 212003) |
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| Abstract: | This paper aimed to make an orientation for the development of Zhenjiang Pearl S.Buck tourism products.According to the spatial structure styles of tourism products,this essay discussed the exploitation of Zhenjiang Pearl S.Buck tourism products from the perspective of spot products,line products and network products.It expanded the Pearl S.Buck research to tourism science field and put forward some ideas of promoting the comprehensive benefits of Pearl S.Buck tourism resources as well as the exploitation of similar tourism products. |
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| Keywords: | Pearl S.Buck Tourism product Product exploitation Product orientation |
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