北京沟域经济背景下山区生态旅游市场开发研究

近年来，山区沟域经济已经成为北京农村发展的新模式，实现了经济发展和生态保护双赢。北京山区县依托山区自然风光、人文遗迹、民俗文化和生态农业等资源，形成了以生态旅游业为龙头产业的经济形态。作为都市型现代农业发展的一种新形式，沟域经济在北京山区具有广阔的发展前景。本文在分析北京沟域经济内涵和发展现状的基础上，从需求类型、需求动机、市场潜力等方面对北京山区生态旅游的市场需求进行了深入探讨，并从开发旅游产品、加大宣传力度、打开知名度等方面提出发展山区生态旅游的市场策略。

Marketing Development of Moutain Ecotourism in Beijing Valley Economy

In recent years,Mountain valley economy is becoming the new mode of Beijing rural economy development,which results in economy development and environment protection.The Mountain Regions takes ecotourism as the leading industry,depending on the resource of natural sights,human relics,folk culture and ecological agriculture.As a new form of urban agriculture,Mountain valley economy has a wide future prospect.Analyzed on the definition and current situation of Beijing valley economy,the paper discusses the market demand,including demand types,demand motivation and market potential.Finally,some proposals are suggested to develop mountain ecotourism in Beijing mountain areas.