| 新媒体背景下新建地方本科院校市场营销专业应用型人才培养思路探讨 |
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| 引用本文： | 向丽.新媒体背景下新建地方本科院校市场营销专业应用型人才培养思路探讨[J].农业网络信息,2014(9):136-139. |
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| 作者姓名： | 向丽 |
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| 作者单位： | 贺州学院,广西 贺州,542899 |
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| 基金项目： | 2014年度广西高等教育教学改革工程项目(编号2014JGA234)；贺州学院2011年度教学改革工程项目(编号hzxyjg1027)。 |
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| 摘 要： | 文章在界定新媒体的内涵基础上,分析了新媒体时代新建地方本科院校培养市场营销专业应用型人才的现实意义,并从夯实实践育人平台、推进人才培养模式创新、推动师资队伍转型三方面提出了新媒体背景下新建地方本科院校市场营销专业应用型人才培养的具体思路。
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| 关 键 词： | 新媒体 新建地方本科院校 市场营销 应用型人才培养 |
Ideas on the Training of Applied Talents in the Marketing Major of Newly-built Local Undergraduate Colleges Under the Background of New Media |
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| XIANG Li.Ideas on the Training of Applied Talents in the Marketing Major of Newly-built Local Undergraduate Colleges Under the Background of New Media[J].Agriculture Network Information,2014(9):136-139. |
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| Authors: | XIANG Li |
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| Institution: | XIANG Li(Hezhou College, Guangxi Hezhou 542899) |
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| Abstract: | On the basis of defining the connotation of new media, the article analyzed the practical significance for cultivating applied marketing talents in newly-built local undergraduate colleges at the new media age, and proposed the specific approachs from three aspect, including strengthening practice education platform, promoting the innovation in personnel training mode, promoting the transformation of teachers team. |
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| Keywords: | new media newly-built local undergraduate college marketing training of applied talents |
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