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浅析消费者对转基因食品的认知和意向——以上海为例
引用本文:严功翠,秦向东.浅析消费者对转基因食品的认知和意向——以上海为例[J].安徽农业科学,2006,34(1):154-156.
作者姓名:严功翠  秦向东
作者单位:上海交通大学管理学院,上海,200030
摘    要:关于转基因食品的安全性问题及标签管制问题,在国内外引起了广泛的争论,很多组织和某些国家政府都强调要保障消费者的知情选择权。然而在这场争论中,最终起决定作用的是消费者对转基因食品的态度。以上海市民为样本,调研分析消费者对于转基因食品的认知、态度、潜在购买意愿及其影响因素。

关 键 词:转基因食品  消费者意向  因素分析
文章编号:0517-6611(2006)01-0154-03
收稿时间:2005-09-21
修稿时间:2005-09-21

Consumer Awareness and Response to Genetically Modified Foods in Shanghai
YAN Gong-cui et al.Consumer Awareness and Response to Genetically Modified Foods in Shanghai[J].Journal of Anhui Agricultural Sciences,2006,34(1):154-156.
Authors:YAN Gong-cui
Institution:Shanghai Jiaotong University,Shanghai 200030
Abstract:A fierce debate over the security and the labeling of GM Food is going on internationally,many organizations and national governments support mandatory labeling aiming to protect consumers' informed choice.The controversy will finally be determined by consumers' attitudes.A better understanding of consumers'attitudes and behavior toward genetically GM Food is essential for designing market strategies.The outcome of a survey conducted in Shanghai is analyzed in this paper.
Keywords:GM food  Consumers'attitudes  Factors analyze
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